Legacy is one of our biggest strengths

Legacy is one of our biggest strengths
01/04/2019 , by , in Interview Old

Realty+ chats to Aparna Reddy- Executive Director, Aparna Enterprises Ltd, learning the aims and future plans of AEL. Aparna Reddy is the Director of Aparna Enterprises Ltd, a flagship company of Aparna Group and one of the leading players within the manufacturing & fabrication of building material segment. Under her guidance, Aparna Enterprises has diversified into trading of sanitary ware products, establishing a distribution network for uPVC profile sale across the country in the name of ÖKOTECH and also plays a vital role in marketing activities of the new tile brand VITERO. Apart from the operations she has took charge of the Finance, IT, HRM and Marketing functions entrusted to her by the company.

 What has been the journey of AEL so far?

Aparna Enterprises Ltd is a leading business conglomerate in building materials sector. We had started our journey way back in 1990 as a business in ceramic tiles distribution in Hyderabad. By 2006 we entered into manufacturing of Ready Mix Concrete. Two years later, we felt a growing opportunity in uPVC window and door solutions and ventured into the same under the brand name ‘AparnaVenster.’  Today we are one of the few building material providers who has presence across RMC (ready-mix concrete), uPVC window and door systems, uPVC Profiles, tiles, sanitary ware fittings, metal forming, CRF, aluminum exteriors and facades. AEL manufactures and markets its products under Aparna RMC, Vitero Tiles, AparnaVensteruPVC windows and Doors, ÖkotechuPVC profiles, Aparna CRF and AparnaUnispace (Luxury Showroom for Bathspace and Kitchens), Aparna-Craft Exteriors.

Currently we have a turnover of around 2700 crores and have employee strength of around 4000 employees. We have been producing around 1,20,000 cubic metere of RMC per month. When it comes to uPVC window and door solutions we are one of India’s largest window and door brand. We have manufactured and installed around 1.4 million uPVC windows and doors. The 265 meter gas fired Kiln at the Vitero Tiles manufacturing plant is the longest in South India.


Elaborate on how AEL has been redefining the building materials industry.

We have been setting industry benchmarks across all the sectors that we operate in by bringing world-class technologies and delivering world-class products. Our products are manufactured using the best and the latest technology. Our tile manufacturing facilities are powered with latest technology from SACMI, KEDA and APPEL. The 265 meter gas fired Kiln is the longest in South India. Further, the production facilities of uPVC are equipped with state-of-the-art German fabrication machinery. The crushed Robo Sand/Metal Chips crushing plant uses a three-Stage 200 TPH Crushing Plant of Puzzolana.

Apart from world-class products our other biggest strength is our legacy. We have been in the building material industry for the last 29 years. The other aspect that has set us apart is our on-time delivery. For instance, in Aparna RMC apart from ensuring superior quality products we have our fleets. In fact, we have one of the highest pump fleets. We have more than 200 transit mixer trucks and 66+ high capacity concrete pumps from Schwing Setter. It helps us to ensure timely delivery of RMCs.

Further, we are one of the few companies which offer a holistic solution right from design to installation. Our services encompass all aspects of the business from initial consultations to final installation, after-sales care and maintenance. Further we have been in the forefront when it comes to bringing international brands in building material industry. Recently ,we have partnered with Craft Holding Hong kong and will be providing customers accesses to international quality aluminium facades.


What government tenders has the company been awarded?

We have been awarded with key government tenders to supply building materials including Ready Mix Concrete (RMC), Recycled Concrete Aggregates (RCA), Double Charged Vitrified Tiles and uPVC doors, windows and profiles across Telangana, Karnataka, Andhra Pradesh, Tamil Nadu & Northern Indian.

In Telangana, we have received the tender to supply 4000 Cu M3 of Ready Mix Concrete for the development of Rail Under Bridge (RUB) in South Central Hyderabad and flyover construction in Lalaguda and Hitechcity. Additionally, DRDO project at Kanchanbagh requires RMC / RCA while uPVC products are required for Tribal Welfare Department development. In Andhra Pradesh, tender has been sanctioned for the supply of 3L sqft double charged vitrified tiles for the Collectorate Buildings. Furthermore, uPVC products and double charged vitrified tiles are required for the development of Munugu University (AP Govt) project. The approximate tender value of these 8 key projects across regions would be around 10 cr.


What potential did you’ll see in entering the aluminium sector?

India is one of the fastest growing real-estate market. This exponential growth will have a ripple effect on the aluminium sector as well. Further, owing to exposure to international trends today’s Indian customers are looking for attractive exterior/ façades which in turn will give a big boost to the sector.


How did the JV with Craft Holdings come about?

Indian building facades and fenestrations is fast growing and is pegged at around 10,000 crores. However, the market is underserviced. The market lacked quality façade providers who would satiate the growing customer demands for superior solutions that are distinct in design and quality. At Aparna Enterprises Ltd, we have always believed in bringing world-class technologies and delivering world-class products. Craft is a leader in many of the geographies across the world. Further, the ethos of both the companies was matching, making us form a joint venture. We are confident that our combined energies will help us to serve the growing opportunity in the country


Do you see the elections having an impact on the buildings materials industry?

Too early to comment. The thrust on infrastructure development is still intact and so the demand on building materials.


Future plan of AEL

The eco-system seems to be conducive for growth, especially the thrust on infrastructure development and the revision of real-estate GST rates.  In fact, we are expecting to grow at 25-30% in the coming fiscal.

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