Legrand India announces its first experiential center in Uttarakhand
Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state-of-the-art experience centre Innoval in Dehradun today. Innoval will host its India group company products – Legrand, Numeric &Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai. It made its first-time entry in the Asia Pacific region with its launch in Mumbai followed by successful launches in Ahmedabad, Lucknow and Bangalore respectively. The company is now all set to amaze the Dehradun market with its experiential centre launch today.
Through this Innoval in the city, the company plans to engage with professionals like Architect, Builders, Contractors, Government departments, retailers and electricians. The company is conducting in-house seminars with various trade and architecture bodies.
Samir Kakkar, Sales Director, Legrand India said, “Dehradun has emerged in a big way in the last couple of years. It is a land of opportunities! The real estate segment in the state is booming. There are also big industries and brands which have set up shops here.” He added, “With our launch in Dehradun, we plan to reach out to our customers and business partners in Dehradun. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”
Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend.
Innoval is Legrand’s global brand of product showcases. The name Innoval reflects Legrand’sbrand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid.
Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management. Innoval has recently won prestigious awards for its design at IIID Design and RM&RD forum.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands-on experience that can help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping these professionals adapt to a constantly changing business. The purpose of Innoval, the Legrand Group’s training provider for the residential and commercial markets, is to support all these partners (investors, system integrator, architects, panel builder, end customer etc) by helping them to acquire new skills to better understand the market. The Dehradun market is fast growing and there are multiple needs and expectations of customers. With the new generation becoming decision makers the demand for products with innovation, technology has increased
Legrand is world’s leading electrical and digital building solution provider company with global turnover of 5.5 billion Euros. The company enjoys leadership in premium wiring devices as wellas MCB in the Indian market. Its products are widely used in residential, commercial, industrial and hospitality industry. Legrand India takes a further leap with its Smart connected Home offerings with entry in the IoT space with its IoT enabled product offerings.