Motilal Oswal launches New Campaign Targeting New Market Investors: D.I.Y. Disasters
Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors.
In the past 1-year, equity markets in India have seen more than 14 million new investor accounts; the bulk of these being first time/ new to market investors. Working from home and buoyed by the ease of transacting; many of these investors are tempted to invest the D.I.Y way. However; when just starting out, they may not have the experience or expertise to research and gauge stocks. Motilal Oswal’s 30+ years equity investing expertise offers a unique PHYGITAL Broking that combines expert advisory through Relationship Managers with Digital Advisory Tools to help new to market investors start investing the right way.
To showcase this proposition; the campaign shows a series of instances where people are trying to accomplish tasks like swimming, gymming , fixing taps, cutting hair etc for the first time on their own without adequate knowledge and experience. This leads to disastrous consequences. Things work out only once they take the help of an expert/advisor to get them started.
Ramnik Chhabra (Executive Director Marketing MOFSL) said, “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.” The campaign is live on Digital & Social media.