‘Our USP lies in the products’

‘Our USP lies in the products’
07/04/2016 , by , in Interview Old

Naresh Maheshwari, CEO, Pergo India; talks about his company’s future plans, trends, and USP with Realty Plus

What are the latest products offered by your brand?

Pergo offers a wide variety of flooring range to its customers depending upon the usage and footfall. So our range includes Pergo Wood Parquet made for the domestic areas where the footfall is moderate; Public Extreme Class 34* (AC 6) and Original Excellence Class 33*(AC 5) preferably for commercial spaces like office or work area where there is maximum footfall. While Living Expression Class 32*(AC-4 Grade), Domestic Extra Class 32* (AC 4) & Universal Class 31*(AC 3) are preferred for residential installations. These products are offered either with TitanX or the TitanX Advanced technology providing the best wear, scratch, and fire resistance features in the industry.

What are the market trends for 2016?

The flooring industry is being inundated with newer technology and styling trends than ever. The trends in the ever evolving and stunning world of laminate flooring are wide-plank styles, classic looks, long plank formats. Laminate flooring and wooden flooring will be trending in 2016. Rustic colours and dark shades are popular colour choices for floors as they provide a sense of warmth and homeliness.

What is the USP of your company?

Our USP lies in the products of which Pergo’s Patent advance technologies like PerfectFold 3.0 click system for easy installation, easy to maintain and TitanX Advanced Technology for best wear, scratch, fire resistance are integrated. Innovative Designs, wide range of Decors with different quality levels, various plank designs, grading, structures and finishes are also important selling point for Pergo. Pergo is amongst very few brands having environmental friendly floors where 80% of the content of our products consists of wood surplus from the wood industry.

What is the target audience for your products?

As Pergo have variety of flooring available, the target audience segment is huge. Our target segment is from residential consumers to commercial consumers depending on the requirement and usage.

What are your future plans?

Pergo have its global presence from past 36 years and has been working in India since last 16 years with its warehouses in all metro cities and select two tier cities, over 200 dealer network, over 30 Pergo design centre that are well located with a contemporary design, product display with over 50 employee strength. Soon Pergo will have more new products along with the more Pergo design centre’s and bigger dealer network.

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