Saint-Gobain unveils new TVC
Saint-Gobain has launched its brand campaign, highlighting the purity of its glass apart from the clarity that it is already synonymous for. The focus of this Ad campaign is to establish that glass can also be measured for purity, just like other precious metals.
Saint-Gobain, through consistent research and development and world-class technology, has brought down the PPM of iron content across their products to just 654. Lesser the iron content, clearer and purer will be the glass. The 654 PPM glass is now available across the country as the standard offering from Saint-Gobain. Consumers, whether B2B or B2C, now have a measure to find out whether they are buying a pure glass or not.
The TVC conceptualised by Leo Burnett India communicates the product proposition that is, purity of glass. The campaign is being aired on TV across 50 channels including Hindi, English and regional channels. On digital, the brand plans to educate consumers through content.