Somany Ceramics on Expansion Mode
Tile maker Somany Ceramics is looking beyond its mainstream business and is aggressively expanding the sanitaryware portfolio, with an aim to make pan India presence by next year.
The company, which had a turnover of Rs 1,805 crore last year, expects the sanitaryware segment to contribute about Rs 400 crore in the overall revenue in the next three to four years.
As part of the expansion, the company has more than tripled its production capacity of sanitaryware products from 3.03 lakh pieces per annum to up to 11.50 lakh pieces this year at its manufacturing unit in Gujarat.
The sanitaryware segment comes under the companys subsidiary Somany Sanitaryware Ltd. The new segment has current sales of Rs 70 crore and the company expects a sales growth of 40-50 per cent next year. Somany Sanitaryware will compete with the likes of Hindware, Parryware, Cera and Jaquar.
The company will use its existing dealership of tiles business, the private builders, retail touch points and various government institutions for distribution of sanitaryware products.