The Keys Way

The Keys Way
28/12/2016 , by , in Interview Old

AnshuSarin, CEO, Berggruen Hotels Pvt. Ltd, briefs about the hotel’s asset light strategy and growth plans.

Keys Hotels Portfolio

Today’s customer needs choice and under our brand portfolio we cater to a wider set of audience. There are currently 25+ Keys Hotels in India spread across more than 15+ cities. Keys Prima offers affordable luxury, Keys Hotels cater to the business traveler and Keys Lite is for someone looking at just bed and breakfast.

  • Keys Prima Hotels: “Affordable luxury”. It is the premium product category for upscale business and leisure travellers
  • Keys Hotels: “A smart choice”. It is the core midmarket product category catering to the needs and expectations of business and leisure travellers
  • Keys Lite Hotels: “A value brand”. This is an alternate accommodation choice for economy travellers

The differentiators for Key Hotels

We are an international company which is funded by an international body and one of the few companies in India, which offers three different product variations catering to three different customer segments. One of the key differentiators is the cross platforms and offline and online channels for booking. We have contracted as well as the retail customers. It was after a lot of research about the gaps and the demands in this sector, we designed three product offerings

At the upper end of our portfolio, Keys Prima range of hotels come with facilities like spas, swimming pools, salons and fine dining restaurants. The standard range combines comfort with functionality providing business facilities with a relaxing ambience. In the new and emerging space of smart yet budget accommodation, Key Lite hotel rooms are more about the practicality, functionality and affordability. .

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