Unique Ideas And Sustainable Designs

Unique Ideas And Sustainable Designs
Jun 2020 , by , in Interviews

“VitrA provides complete aesthetic bathroom solutions, by collaborating with leading designers to reinvent bathroom spaces.” Serhan Ates Yagiz, India Country Manager, VitrA.


Brief on VitrA international and Indian market presence.

VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. It manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world. In 2014, VitrA India established its own liaison office in Mumbai for marketing and brand establishment.


Which are some of the company’s unique offerings for Indian market?

Memoria Black Series is designed by the world renowned designer Christophe Pillet. A slim profile, gracefully angular forms and with a masterful play on nuances, the series’ components are complemented by smartly thought out details, adding up to an exclusive bathroom experience. A rich variety of modules in different sizes allows you to mix and match the units and position them any way you want which will help create your self-designed bathroom.

The S50 Series is designed for the daily use in high traffic public areas such as airports, railway terminals or stadiums pose a challenge in terms of cleaning and upkeep. It is a rich range of functional solutions ensuring product quality, durability and ease of maintenance. The S50 collection offers solutions with a distinct style and functionality in bathroom spaces, and ensuring superior ygiene and cleanliness with VitrA’s innovative solutions and advanced technologies.


Technology and Innovation

VitrA Hygiene is a technology which offers benefits in terms of health. It has ION Technology that prevents harmful bacteria by 99.9%. Maximum hygiene isensured on the surfaces developed with this method. VitrA Hygiene does not lose its protection feature even under intense usage conditions. VitrA Hygiene is a special glaze that coats all external and internal surfaces prior to firing in a process that ensures VitrA Hygiene protection for VitrA ceramicware throughout its lifetime.


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