World’s First Customer Centric Standards for Malls
Shopping Centers Association of India (SCAI) announced the launch of the World’s First Consumer Centric ‘Trusted Shopping Centre’ mark certification for malls. This new certification mark was launched under the existing IRF Trusted Mark Certification scheme.
The ‘Trusted Shopping Centre’ mark is a third-party certification on customer service metrics and benchmarks; audited by globally accredited certification bodies (CBs) and in India, NABCB (under Quality Council of India, Ministry of Commerce & Industry, (GoI) accredited CBs in accordance with ISO/IEC 17065.
The ‘Trusted Shopping Centre’ mark certification scheme incorporates additional ‘New Normal’ checklists for shopping centers and all retail formats, categories and channels. This third-party certification will assure compliance of safety & hygiene measures by retailers and shopping centres as recommended in SCAI and MoHFW guidelines and SOPs specifically developed by respective trade bodies for retailers across all formats, categories and channels; multiplexes, leisure & entertainment, salons, spas and gyms, restaurants & food courts among others.
The ‘Trusted Shopping Centre’ Scheme primarily aims to award certification to retailers and shopping centers that demonstrate superior quality and other characteristics which meet the rigorous requirements of the Trusted Scheme and to inform and assure consumers through the certification that retailers and shopping centers, as certified under the Trusted Scheme, are following the comprehensive quality requirements, which in turn are inherently consumer oriented and focused.
There has been overwhelming response to participation in the development and ratification of standards and certification process. India’s top trade bodies, corporate counsels, economists, consumer, academic, consulting & research organizations, over 100 top global and Indian retail and retail real estate actively organisations participated in developing this unique customer centric scheme for retailers which as per experts will be the most widely accepted and visible consumer mark in times to come.