Xanadu 4-pronged business strategy to Restart Operations
Amidst COVID lockdown Xanadu Realty has introduced a 4-pronged business strategy. The firm is building an engaging technology interface to enable sales. Through this, they aim to provide buyers with a virtual tour of the development and the neighbourhood, which will be as immersive as a face to face interaction. This will ensure safety to all – workforce, partners and customers. Secondly, it aims to roll out a slew of new propositions in the market to address consumers’ near-term cash management issues and mitigate risk in the process. For this, the firm will be leveraging repo rate interplay and the depreciation of 10% in the Indian rupee as critical drivers to create and offer attractive deals to consumers, as this could be the right time to break a deal.
To get back to business as usual Xanadu Realty intends to target customers in five different markets across eight different projects, to achieve INR 450 Cr in orderbook over the next two months. The projects include Ruparel Optima and Ruparel Palacio in Kandivali West; Raunak Bliss, Raunak Heights and Viraj Towers in Thane; Raunak Urban Centre in Kalyan; Navi Mumbai International Trade Centre in Kharghar and Akshar business Park in Vashi.